In the last post we talked about mobile blogging. In this post we are going to talk a little bit about corporate blogging.
As we well know, blogs are massive resources of information from both inside and outside companies. Businessmen thrive in the world of blogging because they know how and where to find and share information while protecting their own success secrets at the same time.
Corporate blogging is a relatively new idea, and the jury is still out on whether it will succeed. This controversial marketing tool may be the beginning of a new kind of advertising strategy, or it may fizzle out in a matter of months.
Often, a corporate blog will focus on the kinds of content likely to attract the desired surfers, even if that content is not related to the product or service that the company provides.
Some bloggers feel that corporate blogging is a kind of validation for the blogging movement, and shows that this exciting new medium has really infiltrated the mainstream.
Let’s take a closer look at;
- Fake Blogs
Several, if not all, companies are eager to establish one-on-one links with their consumers, though they are often hesitant to venture in the world of blogging. As a result, they set up fake blogs. Fake blogs are those that are created by marketing departments of the company in order to promote a product, brand or service using a fake name or character.
These kinds of blogs are risky since several bloggers who are passionate about what they do view them as an insult to the blogging community and no one can deny the fact that these blogs are very visible to the public.
Although there are no rules prohibiting a company from making pseudo-blogs, the subject of creating one is always welcome. Always keep in mind that you can choose to create fake blogs but remember all the risks involved.
- Blog Tracking
Tracking blogs is one of the easiest and most important tips to remember. Firstly, the company can look around online and search for the most influential blogger who writes about their products or services. Remember to read the blogger’s updates everyday and perform an automated tracking of discussions.
Tracking blogs is important because even those postings from small- time bloggers can be selected by search engines, strengthened by a well-known blogger and ultimately hit the mainstream.
- Public Relations
Blogs have the ability to break down barriers between the company and its customers. It is important for businesses to take that into consideration and adjust. There are several companies that start blog in order to attain customer loyalty and address the customers concerns and comments.
Relating to the customers is a vital factor in the survival of a business. Knowing what the customers think about the products or services can help enhance the company’s services.
The simple fact is that many companies are looking for ways to capitalize on the blogging trend, and many of these corporations have determined that a great way to ride the blogging wave is to keep a blog on their corporate website.
These blogs are often created to appeal to the demographic that the company needs to court, and the content may have quite a lot to do with the activities of the corporation, or it may have very little to do with the company itself.
Some bloggers consider the kind of viral marketing that corporate blogs practice to be unethical or distasteful. In any case, watching the evolution of corporate blogs and whether they survive and proliferate or fail and disappear promises to provide some interesting insight into today’s consumers.
Make sure you look for your next post soon. We are going to talk more about choosing the right blogging platform for your needs.