Starting to sell on a website is not as simple as that. In fact, it’s almost normal to see that entrepreneurs start a website and believe that by merely installing it on a web server, sales come almost immediately. Months later discover that things aren’t well, and quickly lose interest or blame their web designer.
This post will present some simple ideas you can use to start selling on its website.
What Your Company Sells?
Sometimes I get to sites that look promising, but I cannot understand what they sell. Many companies spend a difficult to define why they are there. Be sure to state clearly what your business sells. This message must be the first thing your visitors to read. Most visitors have neither the time nor the patience to discover what your company sells.
Remember that all visitors come to your site asking: “What’s in it for me”. The sooner you answer this question, the more likely that your site visitors to continue operation, and therefore may be purchasing something. Show the benefits to keep reading and buying into place.
Who is Your Company?
Unless your company is Coca-Cola or Microsoft, it is best to include in its website all information regarding your company. Before anyone spends a penny with you, that someone will want to know who is doing business.
Be sure to put on its website the details of your company, your email account (with a link to enable them to communicate with one click and you), your phone and do not forget to put your physical address. It is also good idea to include photographs, of your company, your staff or offices. The photographs communicate a lot of information and facilitate the process to buyers online.
Many companies link shyly hiding their purchases, almost afraid to tell the visitor that his goal is to sell something. This obviously is the biggest of errors. If your goal is to sell, put a link on every page led to information requests. Highlight this, without fear or doubt: “Click here to see prices and how to order.
Offer Different Ways to Buy.
That your company has a website does not mean that all sales must be online. Include in your website a phone the sales department, the data to make a bank transfer, and even your business address so they may send a check. Many may enter their credit card, but others may prefer to operate in ways more traditional. Why lose those sales.
Include Comments from satisfied customers (Put Testimonials).
It is very convenient to put testimonials. One of the first items that people buy your product, you build confidence. Testimonials from satisfied customers are a great tool to build that trust. But be honest with them, these testimonials have credibility if they include the full name of his client, their company name and where they can be contacted.
Promote Your Site.
According to studies, your client should visit at least 7 times your site before finalizing a purchase. Therefore, it is an excellent idea to increase the number of visitors. The more visitors you have, the more sales. Get noticed through newsletters, newsgroups, alliances with other sites, or hire a company that is dedicated to all these things for you. While the promotion of the website is not terribly complex, it requires that you invest time and energy into it, which otherwise would be far better to devote to their own business.
Remember that the Internet is an information-based medium.
People connect to find good information. Add some items to your site to talk about their area of specialty. If you sell long distance service, place articles on how to handle calls at work and on development of telephone services. Need not be long; a few paragraphs are sufficient to readers in a hurry. If you see an item you like for your site to another site or newsletter, send an e-mail to the author to ask for permission to place it on yours.
You can increase sales immediately given a few simple guidelines when designing or updating your site. Let start selling.
Love to see what you think about these ideas. You are always welcome to share more ideas. Feel free to comment.