SEO means Search Engine Optimization (Optimization for search engines), and is a branch of design and programming of websites which is responsible for making web pages in the best way possible so they can appear in the highest positions possible search engines when users enter certain terms in the search box in the major search engines (mainly Google, Yahoo and Bing).
There are billions of sites on the World Wide Web (by the way, here comes the www Internet addresses). So it stands to reason that the power to appear when performing queries on Google, for example, competition is fierce because there is no longer niche without having thousands of sites competing for that same audience. So sit back and wait for visitor to come, is an illogical attitude. We must do something to promote our web sites, and thus attract more visitors.
Today there are multiple editors of HTML, the language in which basically websites are built. Even with Word-the application of Microsoft Office package, is possible in this format documents. For this reason, anyone can create a website. In addition, there are many online resources to provide our sites all the necessary elements to make it very professional: graphics, fonts, buttons, bars, applications, etc … But once the page is built, it is essential optimization, improvement, to encourage the flow of traffic. Otherwise we will be buried under millions of sites, and potential visitors and customers never get to see it.
It’s not enough to manually upload sites to search engines. The actions to promote a website should be much stronger and more radical. Furthermore, no one in reality “suggest” our site to Google. Bots, crawlers or robots which index-visit our site and is responsible for registering to appear on the site directory. Basically what the crawlers do is read the text of a site, and contextualizing it, include it in the sites available for consultation through the browser. The question is to give a little help with this process.
Multiple factors influence the amount of visitors a site has, and in doing SEO, what we try is to facilitate or develop these factors. All these points make up what is called PageRank. The pagerank is a algorithm (a series of complex mathematical calculations that constitute a formula) that is responsible for measuring the popularity of websites. The higher pagerank is a page, have more and more visitors. The pagerank is important because it is one of the factors that determine the positioning of a site in the natural results of search engines. For example, imagine that your site sells cellular phones. When a user wants information or to buy a cell phone, surely you aspire to leave your site listed in top positions arising after the user type “3G mobile phones” on Google. But the first sites, which are those most likely to achieve the sale or contact pages will be occupied by only the highest pageranks. So that is the ultimate goal of SEO: be first in results.
In next post we will discuss some of the well known SEO tactics and tricks for higher ranking on search results by getting higher pagerank.