Basic Introduction to SEO

SEO means Search Engine Optimization (Optimization for search engines), and is a branch of design and programming of SEOwebsites which is responsible for making web pages in the best way possible so they can appear in the highest positions possible search engines when users enter certain terms in the search box in the major search engines (mainly Google, Yahoo and Bing).

There are billions of sites on the World Wide Web (by the way, here comes the www Internet addresses). So it stands to reason that the power to appear when performing queries on Google, for example, competition is fierce because there is no longer niche without having thousands of sites competing for that same audience. So sit back and wait for visitor to come, is an illogical attitude. We must do something to promote our web sites, and thus attract more visitors.

Today there are multiple editors of HTML, the language in which basically websites are built. Even with Word-the application of Microsoft Office package, is possible in this format documents. For this reason, anyone can create a website. In addition, there are many online resources to provide our sites all the necessary elements to make it very professional: graphics, fonts, buttons, bars, applications, etc … But once the page is built, it is essential optimization, improvement, to encourage the flow of traffic. Otherwise we will be buried under millions of sites, and potential visitors and customers never get to see it.

It’s not enough to manually upload sites to search engines. The actions to promote a website should be much stronger and more radical. Furthermore, no one in reality “suggest” our site to Google. Bots, crawlers or robots which index-visit our site and is responsible for registering to appear on the site directory. Basically what the crawlers do is read the text of a site, and contextualizing it, include it in the sites available for consultation through the browser. The question is to give a little help with this process.

SEO JokeMultiple factors influence the amount of visitors a site has, and in doing SEO, what we try is to facilitate or develop these factors. All these points make up what is called PageRank. The pagerank is a algorithm (a series of complex mathematical calculations that constitute a formula) that is responsible for measuring the popularity of websites. The higher pagerank is a page, have more and more visitors. The pagerank is important because it is one of the factors that determine the positioning of a site in the natural results of search engines. For example, imagine that your site sells cellular phones. When a user wants information or to buy a cell phone, surely you aspire to leave your site listed in top positions arising after the user type “3G mobile phones” on Google. But the first sites, which are those most likely to achieve the sale or contact pages will be occupied by only the highest pageranks. So that is the ultimate goal of SEO: be first in results.

In next post we will discuss some of the well known SEO tactics and tricks for higher ranking on search results by getting higher pagerank.

The following two tabs change content below.

Azad Shaikh

Azad Shaikh is an internet geek at heart. Azad like to write about anything related to computers, internet, hacking, business and marketing. He is a computer engineering graduate and certified ethical hacker.

Latest posts by Azad Shaikh (see all)

  • Yasin

    Your SEO geeks section is simply great:grin:

  • Yasin

    I will be eagerly waiting for your next post.:smile:

  • greetings there, i just stumbled your site on bing, and i must tell that you write interestingly good via your web portal. i am truly motivated by the mode that you express yourself, and the subject is good. in any event, i would also like to acknowledge whether you would love to exchange links with my website? i will be certainly more than willing to reciprocate and put your link on in the link exchange area. looking for your reply, i give my sincere thanks and gooday!

    • Thanks for your appreciation but we are not doing link exchange at the moment. Sorry.

  • Audrea Fortmann

    I just saw your web-site on google its an incredible site you have accomplished a terrific job I will surely come back Thanks!