1. Tell him what you lose
It is not enough to tell your customer what they earn when you buy your product. Tell him what you lose if you do not buy it. Many people react to fear of losing more than the desire to win. For example, saying that health insurance not only helps to obtain quality medical care, but it avoids having to sell your home to pay for that care.
2. Give a pleasant surprise
Just as an unpleasant surprise can kill a sale, a nice can help you close it. This is the case of unexpected extras, offered immediately before your prospect makes the last action to complete a purchase. For example, they reported that the car you buy is about to receive a coupon to make it free polarized glasses. This kind of surprises helps you eliminate last-minute hesitation.
3. Delivers the product quickly
The faster you can deliver your product or service, more sales. If you cannot deliver all or part of your product immediately, add something they can. It may be something simple, like a series of helpful hints regarding your product, only available on your site to new customers.
4. Facilitates Purchase
The easier and faster purchasing process, fewer opportunities to give your customers pull back on their buying decision. Every step is not essential should be eliminated. This is of great importance in online transactions, in which the prospect is always one click away from leaving your site (not back), or in auto sales on credit, in which the prospects investigated in several agencies and provided There is the possibility that another has a faster and simpler protocol.
5. Test, test and test
Make marketing actions in parallel to see which ones work best. For example, if you do a shipment of promotional emails, tested on two different subject lines to see what works best. Do the same with the heads of the ads, or with two different newspapers.